Best funnel and sales platforms for creators

Funnel platforms put landing pages, checkout, upsells and follow-up emails in one place, built around selling a course, coaching or digital product. The trade-off is how much of your business you hand to one vendor.

Nub, happy with this pick
Nub’s pick

systeme.io, for creators launching a first funnel and course on a small budget

systeme.io is an all-in-one platform for sales funnels, email marketing, online courses, memberships and checkout, with a free plan to start.

Try systeme.io

How to choose

Checkout quality
Order bumps, upsells and subscriptions are where funnel tools earn their price.
Monthly or one-time
A few tools sell lifetime licences. Compare the total cost over two years.
What you already have
If you already use a newsletter and course platform, you may only need a checkout tool.
The usual mistake
Buying an all-in-one funnel suite before you have one offer that sells.

At a glance

ToolBest forFree planHow it charges
systeme.ioCreators launching a first funnel and course on a small budget.YesFree plan, then monthly plans
HighLevelCreators running a coaching or agency business.NoMonthly plans (free trial)
ClickFunnelsCourse and info-product launches built on funnels.NoMonthly or yearly plans (free trial)
ThriveCartCreators who want a strong checkout without monthly fees.NoOne-time purchase
KartraCourse businesses wanting one marketing system.NoMonthly or yearly plans (trial)
SellfyCreators selling downloads and merch from one store.Check siteMonthly or yearly plans by revenue

The picks

Funnels, email, courses and checkout, with a free plan.

systeme.io is an all-in-one platform for sales funnels, email marketing, online courses, memberships and checkout, with a free plan to start.

  • Free plan covers a real setup
  • Everything in one place
  • Simple to learn
  • Design less flexible than dedicated tools
  • One vendor for many jobs
Best for
Creators launching a first funnel and course on a small budget.
Free plan
Yes
How it charges
Free plan, then monthly plans

2.HighLevel

CRM, funnels and automation for agencies.

HighLevel bundles a CRM, funnels, email and SMS, booking and automations, mainly for agencies and service businesses.

  • Very broad feature set
  • Strong automations
  • White-label options
  • Complex and busy interface
  • More than most solo creators need
Best for
Creators running a coaching or agency business.
Free plan
No
How it charges
Monthly plans (free trial)

3.ClickFunnels

The original sales funnel builder.

ClickFunnels builds sales funnels, landing pages, checkouts and memberships around a step-by-step selling process.

  • Funnel templates proven for info products
  • Checkout and upsells built in
  • Large community and training
  • Expensive compared with newer tools
  • Opinionated way of selling
Best for
Course and info-product launches built on funnels.
Free plan
No
How it charges
Monthly or yearly plans (free trial)

4.ThriveCart

High-converting checkout pages, paid once.

ThriveCart creates checkout pages with bumps, upsells, subscriptions and affiliate management, sold as a one-time purchase.

  • One-time price
  • Upsells and order bumps
  • Built-in affiliate centre
  • Large upfront cost
  • Checkout-focused, not a full site
Best for
Creators who want a strong checkout without monthly fees.
Free plan
No
How it charges
One-time purchase

5.Kartra

All-in-one marketing platform.

Kartra combines pages, funnels, email, memberships, video hosting and checkout in one marketing platform.

  • Many tools in one subscription
  • Video hosting included
  • Built-in helpdesk and calendar
  • Learning curve
  • Priced above simpler alternatives
Best for
Course businesses wanting one marketing system.
Free plan
No
How it charges
Monthly or yearly plans (trial)

6.Sellfy

Simple store for digital products and merch.

Sellfy is an online store for digital downloads, subscriptions and print-on-demand merch, with email marketing and upsells built in.

  • Digital products, subscriptions and merch
  • No transaction fees on paid plans
  • Quick setup
  • Limited design customisation
  • Revenue caps by plan
Best for
Creators selling downloads and merch from one store.
Free plan
Check site
How it charges
Monthly or yearly plans by revenue