Rytr drafts captions, descriptions, emails and outlines from short prompts, with tones and templates for common formats.
- Low price
- Templates for common formats
- Simple to use
- Long-form quality is basic
- Needs editing to sound like you
Best AI writing and SEO tools for creators
AI writing tools draft captions, descriptions, scripts and articles; SEO tools tell you what people search for. Used together they help you write what your audience is already looking for.
Nub’s pick
Try SemrushSemrush, for creators serious about search traffic to a blog or site
Semrush covers keyword research, competitor analysis, site audits and rank tracking for growing search traffic.
How to choose
- Draft or decide
- Writing tools produce drafts; SEO tools tell you what to write. Know which problem you have.
- Your voice
- Check whether you can train or guide the tool so drafts sound like you.
- Data quality
- Keyword volumes are estimates everywhere. Compare tools on the same keywords before paying.
- The usual mistake
- Publishing AI drafts unedited. Readers notice, and so do search engines.
At a glance
| Tool | Best for | Free plan | How it charges |
|---|---|---|---|
| Rytr | Quick first drafts of short copy. | Check site | Free tier, then monthly plans |
| Gamma | Course slides, media kits and pitch decks. | Yes | Free plan, then monthly plans |
| Writesonic | Bloggers producing SEO content at volume. | Check site | Monthly plans |
| Semrush | Creators serious about search traffic to a blog or site. | Check site | Monthly plans (limited free account) |
| Surfer | Writers optimising blog posts for Google. | Check site | Monthly plans |
| Outrank | Creators who want a blog that brings search traffic with little time. | Check site | Monthly plans |
| SEObot | Side projects that need content without a writer. | Check site | Monthly plans |
| AudioPen | Capturing ideas on a walk and turning them into drafts. | Check site | Free tier, then yearly or lifetime plans |
| Feather | Writers who already draft in Notion. | Check site | Monthly plans |
The picks
Gamma generates presentations, documents and simple web pages from a prompt or outline, with clean layouts you can edit.
- Prompt to designed deck in minutes
- Easy editing
- Share as a link or export
- Layouts can look similar across users
- Export options vary by plan
Writesonic writes SEO articles and marketing copy with AI, and adds tools for keyword research and visibility in AI search.
- Long-form article workflows
- SEO features built in
- Many templates
- Output needs fact-checking
- Pricing tiers can be confusing
Semrush covers keyword research, competitor analysis, site audits and rank tracking for growing search traffic.
- Deep keyword and competitor data
- Site audits and rank tracking
- Content tools
- Expensive for beginners
- A lot to learn
Surfer scores your article against top-ranking pages and suggests terms, structure and length, with an AI writer on top.
- Clear content score while you write
- Integrates with Google Docs and WordPress
- Audit for existing posts
- Can push towards formulaic writing
- Priced per article credits
Outrank researches keywords and writes and publishes SEO articles to your blog on a schedule.
- Keyword research to publishing
- Runs on a schedule
- Integrates with common blog platforms
- Articles need a human edit
- Quality varies by topic
SEObot researches, writes and links articles on autopilot to grow organic traffic to a site.
- Hands-off content pipeline
- Internal linking
- Keyword research included
- Generic voice without edits
- Search results take months
AudioPen turns rambling voice notes into clear written text you can use as drafts, posts or outlines.
- Very fast to capture
- Clean summaries of messy speech
- Several writing styles
- Short notes work best
- Light on editing features
Feather publishes a blog from your Notion pages, with SEO settings, custom domains and newsletter sign-ups.
- Write in Notion, publish anywhere
- SEO-friendly pages
- Custom domain
- Depends on Notion
- Limited layout control