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YouTube RPM calculator
Turn what a video or channel earned into an RPM, then see the RPM on monetised views and the ad CPM it implies.
YouTube RPM vs CPM: how to get from one to the other
RPM is earnings per 1,000 views, counting every view and every revenue source. CPM is what advertisers pay per 1,000 ad impressions, before YouTube takes its share. Two things sit between them: the share YouTube keeps, and the views that showed no ad at all. The calculator works through both.
With the defaults, $400 earned over 100,000 views is an RPM of $4. If 60% of those views were monetised, the earnings per 1,000 monetised views are $6.67. At a 55% revenue share, that implies advertisers paid about $12.12 per 1,000 monetised views, or about $727 in total, of which you received $400.
At the time of writing, YouTube Partner Program creators receive 55% of net ad revenue from long-form videos and 45% of the revenue allocated to them from Shorts. Set the share field to 45% when you run Shorts numbers, and check YouTube’s current terms if you are unsure which applies.
The implied CPM is an estimate. A monetised view can carry more than one ad, so YouTube’s own CPM (per ad impression) and playback-based CPM (per monetised playback) in Studio will not match it exactly. If memberships, Super Chat or Premium make up a large part of your earnings, the implied CPM also comes out higher than what advertisers really paid.
For a single video, take its estimated revenue and views from that video’s Analytics page over the same dates; for the whole channel, use the totals on the Revenue tab. RPMs can differ a lot between videos on one channel: a video that earns mostly in December, or reaches a business audience, can have several times the RPM of a quick update.
RPM is the number to plan with. The table shows what 100,000 views earn at different RPMs and how many views it takes to reach $1,000. Long-form RPMs reported by creators are often a few dollars, with business, finance and software topics higher and gaming or kids content lower; Shorts RPMs are usually a small fraction of that.
| RPM | Earnings per 100,000 views | Views for $1,000 |
|---|---|---|
| $1 | $100 | 1,000,000 |
| $3 | $300 | 333,333 |
| $5 | $500 | 200,000 |
| $10 | $1,000 | 100,000 |
| $20 | $2,000 | 50,000 |
How it works
RPM = estimated earnings ÷ views × 1,000. Use earnings and views from the same period and the same content type (long-form or Shorts), as shown in YouTube Studio.
The monetised share strips out views that showed no ad, which gives the earnings per 1,000 monetised views. Dividing that by your revenue share gives a rough idea of the CPM advertisers paid.
The implied CPM assumes all earnings came from ads. If memberships, Super Chat or Premium are a large part of your revenue, the real ad CPM is lower than the figure shown.
Questions
Where do I find my RPM in YouTube Studio?
In Analytics, on the Revenue tab, next to your estimated revenue. You can filter by date range and content type to get the RPM for long-form, Shorts or live separately.
Does RPM include memberships and Super Chat?
Yes. YouTube’s RPM counts all the revenue you earned, including ads, YouTube Premium, channel memberships and Super Chat, divided by all your views. That is why it is the better number for income estimates.
What is a good RPM on YouTube?
Many long-form channels see a few dollars per 1,000 views. Business, finance and software channels can earn several times that, while gaming, kids and broad entertainment usually earn less. The best comparison is your own RPM over the last few months.
How much does YouTube pay for 1,000 views?
Your RPM is the answer: with a $4 RPM, 1,000 views pay $4. Because RPM already includes views with no ads and YouTube’s share, you can multiply it by views directly.
Why is my YouTube RPM lower in January?
Advertisers commonly spend most in the last quarter of the year and cut back in January, so CPMs and RPMs often dip early in the year. Compare the same month across years before deciding your channel has changed.
Does audience country affect RPM?
Yes. Advertisers pay different prices to reach viewers in different countries, so the same views can earn very different amounts. Your revenue by geography in YouTube Studio shows where your best-paying views come from.
How do I calculate RPM for Shorts?
Use the same formula with your Shorts revenue and Shorts views only, filtered in YouTube Studio. Set the revenue share to 45% for the implied CPM line, which is the Shorts share at the time of writing.
How can I raise my YouTube RPM?
Topics that advertisers want to reach, an audience in higher-paying countries, advertiser-friendly content and longer videos all help. Videos of 8 minutes or more can carry mid-roll ads, which raises the number of ads shown per view.