Nothing stored, no sign-up
What to charge for a sponsorship
Price a sponsored video, episode or post from your real average views and the format’s typical CPM.
What views are worth as a sponsorship
| Views | Estimate |
|---|---|
| 1k views | $18.75–$25 |
| 10k views | $188–$250 |
| 100k views | $1,875–$2,500 |
| 1M views | $18,750–$25,000 |
Uses this page’s defaults: $25 CPM and a 1× integration. The low end is 75% of that rate, the same floor the result panel shows. It is not a platform’s published range.
How to price a sponsorship by deliverable
Brands buy sponsorships as deliverables: a read inside a video, a mid-roll in a podcast episode, the top slot in a newsletter, a whole dedicated video. Each gets a different amount of attention, so each should carry a different price. The integration multiplier in the calculator is how you scale one base price across all of them.
The grid below uses 20,000 average views and a $25 CPM, which gives a base of $500 for a standard read. Swap in your own numbers and the ratios stay the same.
The same grid works for newsletters and podcasts with a different base: opens or subscribers per send for a newsletter, downloads per episode in the first 30 days for a podcast. A standard newsletter slot in the middle of the issue is the 1× deliverable, while the top slot or a dedicated send about the product sits at 1.5× to 2×. Podcast pre-rolls are often priced below mid-rolls, so run the calculator once per slot type if your prices differ.
The CPM depends on format and audience. Creators often report YouTube integrations priced somewhere around $15 to $40 per 1,000 views and host-read podcast ads around $18 to $30 per 1,000 downloads (more in premium niches), while newsletter slots are quoted per 1,000 subscribers or opens and can go higher for focused business lists. These are loose, commonly quoted ranges, not rates you are owed. A narrow audience that buys things (software buyers, investors, developers) supports the top of a range; a broad entertainment audience usually sits near the bottom.
Some things belong on top of the base price rather than inside it: usage rights if the brand runs your content as an ad, exclusivity if you must turn away competitors, a rush fee for a short turnaround, and extra rounds of edits beyond the one you include. Listing them separately lets you negotiate one line without cutting the whole fee.
After the post goes live, report back. If you can share clicks, promo code uses or results from similar sponsors, you have evidence for your CPM next time. Brands renew creators whose results they can see, and a renewal is the easiest deal to close.
| Deliverable | Multiplier | Price |
|---|---|---|
| Short mention or 30 to 60 second read | 1× | $500 |
| Full dedicated segment | 1.5× | $750 |
| Whole video or episode about the product | 2× | $1,000 |
| Bundle of three standard reads (10% off) | 1× each | $1,350 |
| Floor to accept for a standard read | 1× | $375 |
How it works
Sponsors buy attention, so the starting point is your average views per piece (not your subscriber count) multiplied by a CPM, the price per 1,000 views.
Use 1× for a short read or mention, about 1.5× for a full dedicated segment, and 2× or more for a whole video about the product.
CPMs differ by format and niche. Use a figure that matches your audience; a focused business or tech audience justifies a higher CPM than a broad entertainment one.
Questions
Should I use subscribers or views?
Views. Sponsors pay for people who actually see the message. Use the average of your last ten pieces, excluding outliers.
What about usage rights?
If the brand wants to reuse your content in its own ads, charge separately for usage rights, usually per month of use.
Is the floor price a rule?
No. It is a reminder to decide your minimum before the call, so you are not negotiating against yourself.
How much should a small creator charge for a sponsorship?
Run the same maths: 2,000 average views at a $25 CPM is $50 for a standard read. Many small creators set a flat minimum above that, because any deal still takes time to script, record and report on. Free product is fine to accept if you want it, but it is not payment for your time.
Should I charge extra for exclusivity?
Yes. If a brand asks you not to work with its competitors for a period, you are giving up income you could otherwise earn. Price it per month of exclusivity, and keep the category narrow, for example other VPNs rather than any software.
What should a sponsorship agreement include?
The deliverables and their length, posting dates, approval deadlines, how many revision rounds are included, the fee and payment terms, usage rights, exclusivity and disclosure. Agree what happens if the brand cancels or the post goes live late. Even a short email confirming these points is better than nothing.
Do I have to disclose a sponsorship?
In most countries, yes. In the US the FTC expects a clear disclosure whenever you are paid or given something to promote a product, and platforms have their own tools, such as YouTube’s paid promotion setting. Say it in the content itself, not only in the description.
Should I send one price or a rate card?
Two or three options (a mention, a full segment, a bundle) usually work better than a single number, because they give the brand a choice between options instead of a yes or no. Keep the card private and adjust it to each brief.