Your platform takes either a monthly fee or a share of revenue. Run the numbers for your next two years, not this month.
We only list tools here that a newsletter writer would actually reach for. For the full field, including Kajabi, see all newsletter platforms.
Kit (formerly ConvertKit) is email marketing for creators: forms, automations, paid newsletters and digital product sales, with a recommendations network for growth.
For newsletter writers: Creators who sell products and want automations.
beehiiv is a newsletter platform with a website, referral programme, recommendations and an ad network built in, aimed at newsletters that want to grow and earn from sponsors.
For newsletter writers: Newsletters that plan to grow fast and sell sponsorships.
Substack hosts your newsletter, website and podcast for free and takes a percentage of paid subscription revenue. Its app and network help readers discover new writers.
For newsletter writers: Writers starting a paid newsletter with no upfront cost.
Ghost is an open-source platform for a website, newsletter and paid memberships. You pay a flat fee for hosting (or self-host) and keep all subscription revenue apart from payment fees.
For newsletter writers: Publishers who want a real website and no revenue share.
MailerLite covers newsletters, automations, landing pages and simple paid subscriptions at prices that stay low for small lists.
For newsletter writers: Creators on a budget who want automations.
Mailchimp is general email marketing for businesses, with templates, automations and e-commerce integrations. It works for creators but is not designed around them.
For newsletter writers: Creators who also run a shop and want e-commerce integrations.
GetResponse covers email marketing, automations, landing pages and webinars, with options to sell courses.
For newsletter writers: Creators who run webinars as part of their marketing.
Moosend offers email campaigns, automations and landing pages at prices that stay low as lists grow.
For newsletter writers: Growing lists on a tight budget.
AWeber is one of the oldest email marketing services, with templates, automations, landing pages and simple digital product sales.
For newsletter writers: Creators who want a proven, supported email tool.
ActiveCampaign is email marketing with very detailed automations, segmentation and a sales CRM.
For newsletter writers: Course businesses with complex, behaviour-based emails.
Brevo (formerly Sendinblue) handles email, SMS and WhatsApp campaigns, automations and transactional emails, priced mainly by volume sent.
For newsletter writers: Large lists that send occasionally.
Flodesk focuses on design-led email templates and simple automations, with flat pricing that does not rise with list size.
For newsletter writers: Visual creators who care how emails look.
Buttondown is a minimal newsletter tool with Markdown writing, paid subscriptions and an API, favoured by writers who want few distractions.
For newsletter writers: Writers who want a calm, simple newsletter tool.
systeme.io is an all-in-one platform for sales funnels, email marketing, online courses, memberships and checkout, with a free plan to start.
For newsletter writers: Creators launching a first funnel and course on a small budget.
