Kit
Email marketing made for creators.
Kit (formerly ConvertKit) is email marketing for creators: forms, automations, paid newsletters and digital product sales, with a recommendations network for growth.
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Is Kit worth it?
Kit is worth it for creators who sell products, courses or paid newsletters and want automations without enterprise complexity. Tagging and sequences are strong, and its recommendations network helps you grow. The catch is pricing by subscriber count, which rises as your list grows, and a plain editor that will not suit design-led brands.
The short version
- Best for
- Creators who sell products and want automations.
- Made for
- Newsletter writers, course creators, YouTubers, podcasters
- Free plan
- Yes
- How it charges
- Free plan, then monthly plans by subscriber count. Prices change often; check the current plans on Kit’s site.
Good at
- Strong automations and tagging
- Sells paid newsletters and digital products
- Creator recommendations network
Where Nub hesitates
- Priced by subscriber count, which grows with you
- Editor is plain by design
Pick Kit if
- You sell courses, digital products or paid newsletters and want sequences that react to tags.
- You want a creator recommendations network to help new subscribers find you.
- You want to start on a free plan and grow into automations later.
Skip it if
- You want designed, visual emails; Flodesk focuses on that.
- You have a large list on a tight budget; MailerLite or Moosend usually costs less.
- You mainly want sponsorship income and referrals; beehiiv is built for that.
How creators use Kit to turn subscribers into buyers
Kit, formerly ConvertKit, is built around a simple loop: get someone on your list, learn what they care about, and send them the right offer. A YouTuber might put a sign-up form behind a free checklist linked from video descriptions. New subscribers get a welcome sequence, and tags record what they clicked or downloaded. When you launch a course or a digital product, you send the pitch to the people tagged as interested and keep buyers out of the sales emails.
The automation builder handles that flow visually, with sequences, tags and conditions that most creators can learn without a consultant. Each step is laid out visually, so it is easy to see where a subscriber sits in a sequence. Kit can also sell digital products and paid newsletter subscriptions directly, so a small creator does not need a separate store to start earning.
Growth comes partly from the creator recommendations network: when someone subscribes to another creator using Kit, they can be shown your newsletter as a suggestion, and you can do the same for others. It works best when you recommend newsletters your readers would actually like.
Compared with beehiiv, Kit puts automations and selling your own products first, while beehiiv puts publishing, referrals and sponsorship income first. Compared with MailerLite, Kit costs more but is designed specifically around creators. ActiveCampaign goes further on segmentation and adds a CRM, at the cost of a steeper learning curve. The editor in Kit is plain by design, so if your emails need to look like a magazine, Flodesk is the better fit.
Kit vs similar tools
| Tool | Best for | Free plan | How it charges |
|---|---|---|---|
| Kit | Creators who sell products and want automations. | Yes | Free plan, then monthly plans by subscriber count |
| beehiiv | Newsletters that plan to grow fast and sell sponsorships. | Yes | Free plan, then monthly plans by subscriber count |
| Substack | Writers starting a paid newsletter with no upfront cost. | Yes | Free; percentage of paid subscription revenue |
| Ghost | Publishers who want a real website and no revenue share. | No | Monthly hosted plans by members, or self-hosted |
| MailerLite | Creators on a budget who want automations. | Yes | Free plan, then monthly plans by subscriber count |
Kit FAQ
Is Kit free?
Yes. Kit has a free plan up to a subscriber limit, with paid monthly plans priced by subscriber count. Limits and included features change, so check the pricing page.
Is Kit the same as ConvertKit?
Yes. ConvertKit renamed itself Kit. It is the same email marketing platform for creators.
Kit vs beehiiv: which should a creator use?
Kit suits creators who sell their own products and need automations and tagging. beehiiv suits newsletters that want to grow fast with referrals and earn from sponsors through its ad network. Some creators decide based on whether their income comes mainly from products or from sponsors.
Is Kit good for YouTubers?
Yes, it is one of the common choices. You can link a sign-up form or landing page from video descriptions, tag subscribers by interest and send product launches only to relevant people.
Can I export my list from Kit?
Yes, you can export your subscribers from Kit, including tags. Automations and sequences need to be rebuilt in any new tool.
Compare Kit
Alternatives
- beehiiv · Newsletters that plan to grow fast and sell sponsorships.
- Substack · Writers starting a paid newsletter with no upfront cost.
- Ghost · Publishers who want a real website and no revenue share.
- MailerLite · Creators on a budget who want automations.
- Mailchimp · Creators who also run a shop and want e-commerce integrations.
- GetResponse · Creators who run webinars as part of their marketing.
