Kajabi
All-in-one: courses, site, email and payments.
Kajabi runs courses, coaching, communities, a website, email marketing and checkout in one platform, so you can sell without stitching tools together.
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Is Kajabi worth it?
Kajabi is worth it for established creators who already sell courses or coaching and want site, email, checkout and community under one login. It is not worth it for beginners testing a first product, because there is no free plan and the monthly cost is high. The other catch is that much of your business depends on one vendor.
The short version
- Best for
- Established creators who want one platform for the whole business.
- Made for
- Course creators, YouTubers, podcasters
- Free plan
- No
- How it charges
- Monthly or yearly plans (free trial). Prices change often; check the current plans on Kajabi’s site.
Good at
- Everything in one place
- No transaction fees from Kajabi on its plans
- Good sales pages and funnels
Where Nub hesitates
- Expensive for beginners
- Lots of your business lives on one vendor
Pick Kajabi if
- You already have sales and want site, email, checkout and courses on one bill.
- You sell a mix of courses, coaching and a community and want upsells between them.
- You would rather pay more than maintain integrations between five separate tools.
Skip it if
- You are testing a first product; systeme.io’s free plan or Gumroad costs nothing upfront.
- You only need course hosting; Teachable or Thinkific are more focused and cheaper to start.
- You want each part of your business on a separate tool you can replace on its own.
What running a creator business on Kajabi looks like
Kajabi’s pitch is that you stop stitching tools together. You build the course or coaching offer, the sales page, the checkout and the email sequence inside one account. A viewer who clicks a link in your YouTube description lands on a Kajabi page, pays through a Kajabi checkout and gets access straight away, and the purchase is already there for your email follow-up.
A typical setup has a website with a homepage and blog, a free lead magnet that feeds an email list, a nurture sequence, then a sales page for the paid course. Communities and coaching sit alongside, so you can sell a course with a group or offer one-to-one coaching as an upsell. Kajabi does not take its own transaction fee on its plans, though your payment processor still charges its usual fees.
Compared with Teachable or Thinkific, Kajabi spends more of its effort on marketing: pages, funnels and email are part of the core product rather than add-ons or integrations. Teachable and Thinkific focus on the course itself and usually cost less to start. Against systeme.io, which also bundles funnels, email and courses, the difference is mostly price and polish. systeme.io has a free plan and a simpler editor; Kajabi costs more and is aimed at businesses already making sales.
The trade-off is dependence. If your site, list, payments and products all live in Kajabi, moving later is a real project. Before you commit, check what you can export (contacts at minimum), keep original copies of your course videos, and use the free trial to build one complete offer from landing page to delivered lesson.
Kajabi vs similar tools
| Tool | Best for | Free plan | How it charges |
|---|---|---|---|
| Kajabi | Established creators who want one platform for the whole business. | No | Monthly or yearly plans (free trial) |
| Teachable | Creators selling their first or second course. | Check site | Monthly plans; transaction fees vary by plan |
| Thinkific | Structured courses with quizzes and certificates. | Check site | Monthly or yearly plans |
| Podia | Solo creators who sell a mix of small products. | Check site | Monthly plans; fees vary by plan |
| LearnWorlds | Serious course businesses with structured learning. | Check site | Monthly or yearly plans |
Kajabi FAQ
Is Kajabi free?
No. Kajabi has no free plan; it is sold as monthly or yearly plans, with a free trial at the time of writing. If you need a free start, systeme.io has a free plan and Gumroad has no monthly fee.
Is Kajabi worth it for beginners?
Usually not. It is priced for creators who already have an audience and some sales. Many beginners start on a cheaper or free tool and move to Kajabi once the monthly cost is a small share of revenue.
Kajabi vs Teachable: which should I choose?
Teachable is focused on hosting and selling courses, is cheaper to start, and charges transaction fees on lower plans. Kajabi adds a website, email marketing, funnels and communities, and takes no transaction fee of its own. Choose Teachable for a course, Kajabi for a whole business in one place.
Does Kajabi charge transaction fees?
Kajabi does not take its own transaction fee on its plans at the time of writing. You still pay your payment processor’s fees on each sale.
Can I move off Kajabi later?
Yes, but plan for it. Export your contacts and customer data, keep your own copies of videos and course files, and expect to rebuild pages and email sequences elsewhere. The more of your business runs on Kajabi, the bigger that job.
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Alternatives
- Teachable · Creators selling their first or second course.
- Thinkific · Structured courses with quizzes and certificates.
- Podia · Solo creators who sell a mix of small products.
- LearnWorlds · Serious course businesses with structured learning.
- Skool · Paid communities where the course is part of membership.
- Circle · Paid communities with a polished, branded feel.
