Free Instagram tools
Instagram does not pay most creators for views, so the useful numbers are what a sponsored post is worth and how engaged your audience is. These free tools work those out from your real reach, and check captions and bios against Instagram’s limits.
The money calculator prices posts from average views and a CPM, and shows the per-follower rule of thumb next to it so you can compare. The engagement rate calculator works by followers or by reach. Nothing you enter is stored.
Further down are paid tools for Instagram creators, such as scheduling, design and link-in-bio apps.
Last reviewed October 2026.
3 free Instagram tools
Instagram money calculator
Enter followers, average views, a CPM and sponsored posts per month to price one sponsored post or Reel and estimate your monthly Instagram income.Instagram engagement rate calculator
Enter a post’s likes, comments, shares and saves with your followers or reach to get its engagement rate and the share of saves and shares.Instagram caption character counter
Paste a caption, bio or username and see what fits Instagram’s 2,200, 150 and 30 character limits, with a hashtag count.
The paid tools Nub adds for Instagram
One tool per job, picked for creators who publish on Instagram.
Instagram tools FAQ
How much do Instagram creators make per sponsored post?
It varies with reach, niche, format and the rights a brand asks for. One common way to price is average views times a CPM; another is a rule of thumb of around $10 per 1,000 followers. The Instagram money calculator shows both, so you can quote a number you can back up with your insights.
Does Instagram pay creators for views?
Not most creators. Instagram has run bonus programs that come and go, so income usually comes from sponsorships, affiliate links, subscriptions and your own products.
What is a good engagement rate on Instagram?
Measured against followers, small accounts often land around 1% to 3%, while accounts above 100,000 followers are often below 1%. Niche and format matter, so compare with similar accounts and your own average using the Instagram engagement rate calculator.
How many characters can an Instagram caption have?
Up to 2,200, with about the first 125 showing before “more”. The bio allows 150 characters and the username 30. The Instagram character counter checks all three.
How many followers do you need to make money on Instagram?
There is no fixed number. Brands work with small accounts when the audience fits their product, and affiliate links and digital products can earn from a small, engaged following. Reach and engagement usually matter more to a brand than follower count alone.
Do hashtags still matter on Instagram?
A few specific hashtags can help people find a post, but they matter less than the content and the caption. At the time of writing, Instagram allows up to 5 hashtags per post, down from 30 since December 2025, so check the number in the app if it changes.