Free TikTok tools
These free tools cover the numbers TikTok creators ask about most: what views pay through the Creator Rewards Program, what one sponsored video is worth, how engaged viewers are, and how long a caption or bio can be.
On TikTok most views come from the For You feed rather than from followers, so the tools work from views. Payout rates are editable estimates; use the RPM and view counts from TikTok Studio for a better result. The tools run in your browser and store nothing.
Paid tools for TikTok creators, such as editing and scheduling apps, are listed further down.
Last reviewed October 2026.
3 free TikTok tools
TikTok money calculator
Enter monthly views, the share that qualifies and your RPM to estimate Creator Rewards Program pay, plus the price of one sponsored video from your average views.TikTok engagement rate calculator
Enter a video’s likes, comments, shares, saves and views to get its engagement rate by views, its like rate and shares and saves per 1,000 views.TikTok caption character counter
Paste a TikTok caption or bio to see how much of the 4,000-character caption limit and the 80-character bio limit you have left.
The paid tools Nub adds for TikTok
One tool per job, picked for creators who publish on TikTok.
TikTok tools FAQ
How much does TikTok pay per 1,000 views?
Through the Creator Rewards Program, the rates creators report vary widely, often from well under $1 to a little over $1 per 1,000 qualified views, depending on niche, audience country and video length. Only qualified views count. Use the RPM from TikTok Studio in the TikTok money calculator for an estimate.
Who can join the TikTok Creator Rewards Program?
At the time of writing, TikTok asks for an adult account in an eligible country, at least 10,000 followers, at least 100,000 video views in the last 30 days, and videos longer than one minute — check current terms in TikTok Studio.
What is a good engagement rate on TikTok?
TikTok engagement is usually measured against views. Rates of around 5% to 9% by views are common (2026 benchmarks put the median near 8%), and smaller accounts or standout videos can go higher, but niche and format move the number a lot. Track your own average over 10 to 20 videos with the TikTok engagement rate calculator.
How much should I charge for a sponsored TikTok?
Start from your average views per video rather than your follower count, and multiply by a CPM that fits your niche. The TikTok money calculator includes a line for one sponsored video. Charge extra if the brand wants usage rights, to run your video as an ad, or exclusivity.
How long can a TikTok caption be?
Up to 4,000 characters at the time of writing — check current terms. The bio allows 80 characters. Only the first line shows over the video, so lead with the point and check the length with the TikTok character counter.
What earns more than views on TikTok?
For most creators, brand deals pay more than Creator Rewards, followed by TikTok Shop commissions, LIVE gifts and their own products. The calculators here help you price the views-based income and a sponsored video so you can compare.